ThirdParent was formed in 2013, when our principals were discussing various parenting challenges created by the internet and cell phones. As internet professionals and parents of teens ourselves, we saw that keeping our children safe while at the same time giving them access to the best opportunities, communities and information available was a difficult — but absolutely necessary mission. We adopted the mantra of “trust but verify.”
We set about to design a process wherein if parents give us a minimal amount of information (we care about privacy too), we can efficiently do an audit of a pre teen, teen or young adult’s public online persona, and arm families with the information necessary for successful online reputation management.
The process works. While our primary focus is families, we are in the early stages of engaging with middle schools, high schools and colleges. We believe that what we have learned in developing our process will be an educational tool for online citizens and leaders in any walk of life.